The Parents on Demand Network announced a partnership with AdLarge Media’s Cabana division, an advertising agency focusing on optimizing podcast and online audio ads.
San Diego, United States – March 1, 2018 /NewsNetwork
The Parents on Demand (POD) Network, a media company offering a curated collection of parenting and family podcasts, announced its partnership with AdLarge Media’s Cabana division. The POD Network can now connect brands with potential consumers more efficiently by featuring its podcasts on AdLarge Cabana, the media company continuing to expand its content in an effort to provide the best collection of family and parent-friendly podcasts.
The POD Network can be found at https://parentsondemand.com.
The partnership is an important step in AdLarge Cabana’s efforts to improve its advertising efficiency and expand its audience reach by responding to the increased interest in parenting, family and education audio content.
“Moms control 80 percent of household spending in the U.S.,” observed Ilwira Marciszek, Vice President of Digital Sales Strategy for AdLarge and Cabana. “The hyper-focused content on the Parents on Demand Network makes it easy for brands to target specific family lifestyle demographics.”
Stephanie Vance, Vice President of Digital Content for AdLarge and Cabana, added: “With Parents on Demand, Sunny has put together a simple and elegant solution for housing fresh, informative podcast content that every parent needs.”
The Parents on Demand Network was created by Sunny Gault, an award-winning broadcast TV journalist. Following the birth of her first child, Gault combined her media know-how with her experience as a novice parent seeking information to launch several podcasts, working with AdLarge as her ad sales partner. From there, she started culling other parenting podcasts to establish the Parents on Demand Network.
“My heart is in helping parents and independent podcasters,” said Gault. “Many independent podcasters need direction in navigating a path to success, and every parent needs guidance, especially in the early years of parenthood. I’ve been working with AdLarge’s Cabana for many years, and we chose to stick with them as our ad sales partner because they understand the importance of authenticity, and they bring podcasters and advertisers together like no one else.”
The Parents on Demand Network features programs with pediatricians, educators, authors, lifestyle coaches and other experts, including board-certified pediatrician Dr. Mike Patrick, cookbook author Liz Weiss MS, RDN, and FIT4MOM founder Lisa Druxman, among others.
Podcasts available through the POD Network include Birthful, Informed Pregnancy, The Nourished Child, Newbies, Lean Green DAD and The Honestly Adoption Podcast. The shows are available at the official POD website or via its mobile app https://parentsondemand.com/apps.
Interested parties can find more information by visiting the above-mentioned websites.