Fostering a Community of Breastfeeding & Pumping Mamas — Amy VanHaren

#079 — Fostering a Community of Breastfeeding & Pumping Mamas

‘Breastfeeding can be really challenging and really isolating. The onus for us is that what makes it easier is … being connected to other women and other mothers who’ve been there.’ 

Like many entrepreneurs, Amy VanHaren uncovered a need in her personal life, and a creative idea was born. While she loved breastfeeding, Amy had no choice but to get back to work six weeks after her son was born. And work involved a great deal of travel. She found herself pumping in closets, bathroom stalls, and even between businessmen at 20,000 feet. 

Talking to other women always made Amy feel better, so she wondered what it would be like if she could reach out to other mamas in these moments of isolation. What if she could create a community where women supported each other—and change the way the world treats breastfeeding?

Today, Amy joins me to discuss the business that was born out of her desire for community, Pumpspotting, and its latest iteration in the form of a cross-country RV tour known as #breastexpress. She describes the challenges of committing to extensive travel for work with a family at home as well as the logistics of life in a recreational vehicle. I ask Amy about her breastfeeding journey, and she explains how it informed the original Pumpspotting app. Listen in for Amy’s insight around the evolution of a business and learn about the magic that happens when moms share their stories in a welcoming space.


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Amy VanHaren is the founder of Pumpspotting, a community designed to support breastfeeding mothers in all their forms, and VanHaren Creative, an agency that harnesses the power of social media to help companies grow. With more than 15 years in the field of creative communications and marketing, Amy has developed digital strategy for clients including Patagonia Provisions, Amy’s Kitchen, and Vistaprint, among many others.



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